Soft grunge is the term used to describe a style that originated on Tumblr in 2010.

Since then, many variation to the style emerged, but Nu goth and Pastel goth are most debated about. What exactly defines anything as soft grunge/Nu goth/Pastel goth is unclear and people tend to mockingly call all of them “hipster goths”. Style itself is in my opinion genius: fresh, modern, sexy and practical.

Some of the most prominent accessories of this style include: the usage of studs, platform sneakers, spikes, floral patterns, flannel, Jeffrey Campbell shoes, and inverted crosses. Also pastel or ombré colored hair, 1990s fonts and tie dye, spiked garters and hair clips decorated with eyeballs or skeletal hands.

For reasons unclear to me (if you know why, please tell me) horns, floral crowns and hair-dresses are insanely popular. My best guess is that “hippie festival vibe” got a bit out of control when “True detective” became popular…


