Fashion that goes against the norm of what is considered normal, beautiful and practical is descripted as alternative fashion.
Common misconception is that alternative fashion is a product of second half of 20th century. The truth is, it was always there!
Quite possibly that it a[...]

When it comes to modern alternative fashion, there is a pattern of basic similarities and influences.
It seems that regardless of the genre or a label we weirdos are attracted to the same general aesthetic.
We are all attracted to the badass and discarded looks no matter which we[...]

If you are older than fifteen, you have noticed this: a new subculture style emerges, social networks take notice, within two seasons that style is in every mayor brand store, season later that look is marginalized again, five seasons later it reapers in some form.
http://i.imgur.com/cB0[...]

Media and retailers often turn to subcultures looking for a “next big thing” to serve to the eager masses of consumers.

In any alternative community, opinions on this topic are always divided AF!
http://i.imgur.com/HWG2L1k.jpg
Some think this is flattering and[...]

Aaaahhh, hipsters! We all love to hate them, I will not hide it :D
http://i.imgur.com/Vafvmrp.png
The truth is, no matter how much we hate them, and hipsters influenced both mainstream and alternative fashion for the past decade. These upper middle class people in their 20's and e[...]

Soft grunge is the term used to describe a style that originated on Tumblr in 2010.
http://i.imgur.com/E6GH9hF.jpg
Since then, many variation to the style emerged, but Nu goth and Pastel goth are most debated about. What exactly defines anything as soft grunge/Nu goth/Pastel goth[...]